Taking the pulse of your business and understanding customer needs is key to shaping your tech strategy. After a decade with Boehringer Ingelheim Animal Health, Kirsten transitioned to IT and now spearheads our Global Digital Commerce Strategy. Her journey from farm to pharma has taught her that profound knowledge of your business is essential for your technological path – it is not merely about adopting technology, but showcasing its importance while guiding your tech roadmap.
We will discover that value encompasses not only financial gains but also enhances customer satisfaction to provide a competitive edge. Comprehending your business and customers’ needs, illustrating the significance of technology, and effectively conveying its ROI is crucial for building your tech strategy. My career journey has helped her discover this and ultimately aligns with Boehringer Ingelheim’s goal of transforming lives for generations.
- Understanding your business is a key part of your technical journey
- The ability to demonstrate value is an integral part of driving your technical roadmap
- Learn how to communicate ROI and the value of technology to get buy-in
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