Amanda Ayotte

Director - Digital Experience & Strategy

Alexion Pharmaceuticals

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Speaker Bio

Amanda Ayotte is an emerging leader in Digital Experience. In her four years at Alexion, Amanda has developed an in-demand team that orchestrates technical capabilities to achieve business goals. This has enabled Alexion to continue on a path of growth through countless campaigns, initiatives, and product launches. Amanda is passionate about creating psychologically safe spaces through honesty and vulnerability where business relationships (and people!) can thrive. Prior to Alexion, Amanda spent her career in the digital marketing space with a focus on web capabilities and analytics. Amanda graduated from Bates College with a dual degree in Directing and Art History.

Speaker Sessions

Panel Discussion

Leading with Feminine Energy to Build Next-Gen Technology

60 mins
  • Track - Future Impact
  • Leadership
  • Not to be Missed
  • Technical
  • Amanda Ayotte

    Director - Digital Experience & Strategy

    Alexion Pharmaceuticals

  • Ankita Deshpande

    Head of Digital Health and Experience Innovation

    Alexion Pharmaceuticals

  • Supriya Bakshi

    Director - Data & Analytics Lead for Digital Health

    Alexion Pharmaceuticals

  • Addie Swartz



The future of leadership is evolving to embrace feminine energy styles, irrespective of gender. Qualities like empathy, nurturing, and kindness are what upcoming generations will expect of their leaders. Gen Z is actively developing their emotional intelligence as they prioritize self-care, going to therapy, and authenticity – this will impact how we work – and leaders need to evolve.

Technology can aid in democratizing the workplace, but it also carries biases, like “women’s winter” or phones that are too large for smaller hands. Qualities coded as traditionally “feminine” will fuel product development to address these biases for a more inclusive future. You don’t need to “act like a man” to succeed – the future is female!

Key Takeaways:

  • Understanding the importance and relevance of feminine leadership style
  • Learning the evolution of leadership
  • Addressing institutional bias through next-gen technology

Personal Branding Hub

60 mins
  • Track - Networking
  • Career Development
  • Networking
  • Amanda Ayotte

    Director - Digital Experience & Strategy

    Alexion Pharmaceuticals

  • Fariha Chaudry

    Head of Global Brand Development

    Eli Lilly and Company

Reinvent yourself at the Personal Branding Hub with the opportunity to perfect your LinkedIn profile, and define your elevator pitch to secure your next role at #WiTB23!

View more information on the speakers available in this block by clicking on their profile!

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