Anna Kassinger

Director of Program Strategy


HomeSpeakersAnna Kassinger

Speaker Bio

Anna is Director of Program Strategy at Echo&Co. She is passionate about helping nonprofits sustainably scale their reach and impact through the nexus of strategic planning, timely technology investment, internal capacity building, and organizational culture shifts. 

In her current role, Anna collaborates with clients to define the goals of multiyear, multi-workstream digital programs, and plan the projects and activities that make the vision a reality. She draws on her experiences as an educator, curriculum director, content strategist, and information architect to lead teams from visioning and getting buy-in through implementation and on-going training.

Anna has over a decade of experience working in and with nonprofits, from building on-site programs to designing online platforms that won awards and industry endorsements for design and educational impact. Anna holds an M.Ed. from Harvard Graduate School of Education and a BA from Pomona College.

Fun Fact: When Anna was 8, she invented a flashlight hider to make it easier to read under the covers after lights-out. Then she asked her dad to help her install it.


Speaker Sessions


Unshakeable Change: 5 Tools for Planning & Protecting Digital Transformation

60 mins
  • Track - Workshop
  • Digital Transformation
  • Leadership
  • Premium Ticket Holders Only
  • Kimiko Tanaka Vecchione

    Director of Client Experience and Managing Director


  • Anna Kassinger

    Director of Program Strategy


How do you balance implementing a vision and building consensus? How do you prevent old habits from eroding change? How do you create a transformation process that is inclusive, respectful, innovative … and fun?

In this practical, hands-on workshop, we’ll discuss common pitfalls to implementing digital transformation projects; learn how to build a culture of collaboration and creativity across teams and screens; and test tools and strategies for communicating and tracking the project vision, peer feedback, and project changes.

The Why: Research from McKinsey and others has shown that educating and empowering employees at all levels of an organization is key to implementing successful digital transformation. This session will give you ready-to-implement tools and best practices to ensure your organization can embrace necessary change.

Key Takeaways:

  • Identify common blockers to implementing digital change
  • Get strategies and tools for building buy-in, momentum, and ownership across organizational silos
  • Lead lasting change with in-person and remote teams

This session is for…

  • You if you are a champion or key stakeholder of a large digital transformation project
  • You if you own, or run a digital transformation project
  • You if you manage a large project, or team on a large cross-functional project
  • You if you are interested in change management across large cross-functional teams

Book Your First Look Tickets For #WiTB24 Now Before The Price Increases!

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