Michele Buckley

Vice President - Research and Executive Advisory

Gartner

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Speaker Bio

Michele Buckley is a Research and Advisory Vice President in Gartner’s technology and service provider practice. She advises senior executives in technology companies globally on strategies to drive revenue and pipeline growth. Her research topics include technology buyer behavior, digital selling, sales effectiveness, sales enablement, and growth within existing customers. She enjoys solving hard business problems with a bias for pragmatic action plans and cross-functional collaboration.

Prior to joining Gartner, Ms. Buckley served as a rare jack of all trades for over 20 years holding senior executive roles in sales, marketing, channel, product management, and customer retention in software and services companies such as IBM and SAS Institute.

Fun Fact: In her free time, Michele is a drummer in a rock band.

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Speaker Sessions

3:00pm

Workshop

Communicating the Business Impact of DEI to Develop Executive Support

60 mins

Track - Workshop
Diversity Equity & Inclusion
Premium Ticket Holders Only

Michele Buckley

Vice President - Research and Executive Advisory

Gartner

According to a recent Gartner survey, DEI leaders find it challenging to engage active leadership support and interest from other stakeholders. The new frontier of opportunity is for high-tech DE&I initiatives to directly align program benefits to business imperatives and revenue growth. For example, research data shows that companies in the top quartile of executive team diversity are 25% more likely to have above-average profitability, and IT services buyers rank “meeting diversity standards” as the second most important buying criteria. In this workshop, you will learn how to align your DEI initiatives to business impact. You will work together with other attendees to create messages and pitches for your programs that can create new funding and sponsorship opportunities.

Key Takeaways:

Understand the business priorities of different C-suite executives
Learn about Gartner research that connects DE&I outcomes to business imperatives
Develop personal messaging that aligns your DEI initiatives with business outcomes

This session is for… those who are looking to develop the most compelling pitches and requests possible that garner executive support, funding, and sponsorship.

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