Erika Dale

Head of Strategy

Article Group

HomeSpeakersErika Dale

Speaker Bio

Erika Dale leads the strategy team at Article Group, an integrated product marketing agency that specializes in creating narratives and go-to-market strategies. Working with some of the most established companies in tech like Google and Salesforce, to unicorns and aspiring unicorns, the common thread is her ability to understand the customer and develop communications to meet their needs. During her career Erika has launched or repositioned over 40 brands in the US and abroad, winning Webby & Effie awards for both creativity and effectiveness. Her work has spanned product categories from beauty to pharma, to consumer packaged goods, to financial services, at all budget levels, and to different target audiences. Erika possesses a sense of optimism where the possibilities are endless. She loves working with clients, uncovering insights, and making things that get results.

Speaker Sessions


From Idea to Impact: Crafting a Winning GTM Strategy

60 mins
  • Track - Workshop
  • Premium Ticket Holders Only
  • Erika Dale

    Head of Strategy

    Article Group

In today’s crowded marketplace, you need every advantage to differentiate and get attention. During this session, I’ll guide you through the critical components of a GTM strategy, from market research and segmentation to value proposition development, and choosing the right distribution channels

You’ll learn how to craft compelling messaging that resonates with your target audience and explore the importance of building a robust sales and marketing plan that aligns with your business objectives.

The Why: In today’s crowded marketplace, you need every advantage to differentiate and get attention.

Key Takeaways:

  • GTM Strategy Framework
  • How to approach positioning
  • Developing an audience-centric channel plan

This session is for… you whether you’re a startup looking to launch a new product or an established business aiming to revamp your approach, this session will provide valuable insights and practical tips to help you plan for a product launch that maximizes your chances of success.

Book Your First Look Tickets For #WiTB24 Now Before The Price Increases!

Ascend Global Media is registered company in the UK. VAT Number: GB354281403

©2024 Ascend Global Media. All rights reserved. Web Design