Courtney Trudeau

SVP - Technology Strategy Lead


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Speaker Bio

Courtney Trudeau leads Merkle’s marketing technology consulting team, focusing on marketing technology solution strategy and technology enablement. She is an accomplished marketing technology leader with over 20+ years of agency and in-house experience and expertise guiding digital experience strategy, B2B & eCommerce website development, and driving marketing technology strategy and implementation.

In 2022, she won the Martech Hero award by The Drum for her ability to drive key business and transform the tech capabilities of her clients.

Courtney helps clients navigate complex technology changes encompassing managing, leveraging and distributing data throughout and across organizations, actualizing customer strategy and experience through the technology stack, connecting the dots so clients can see success and get there faster, particularly in change initiatives involving shifts to customer-centricity.

Speaker Sessions


How Data Can Unlock AI Potential and Power Your Customer Experience Strategy

60 mins
  • Track - Workshop
  • Data
  • Premium Ticket Holders Only
  • Courtney Trudeau

    SVP - Technology Strategy Lead


Join this session to learn the importance of a first-party data strategy to unlock AI and then maximize your personalized customer experience strategy. Courtney will share details to prioritize identity resolution, how to build a first-party data asset, how this data + generative AI can power your internal processes, align your organization, and then focus on your use case. Attendees will take away insights on the significance of accurate customer profiles, how a standardized data model enables enterprise business intelligence and AI, the need for organizational alignment, and identifying holistic business goals.

Workshop activity:
Using your own desired business outcomes, we will work through creating a use case to uncover the needed capabilities for Data, Technology and AI to obtain the goal.

Key Takeaways:

  • The importance of prioritizing identity resolution
  • Building a first-party data asset
  • Where AI capabilities make sense
  • How to take a use case-driven approach

This session is for…

  • IT Operations
  • Technology product owners
  • IT Professionals (who want to understand business partnerships)
  • Marketing Technology Professionals

Book Your First Look Tickets For #WiTB24 Now Before The Price Increases!

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